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11-12-13-14 july 24
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MORAD

12/07

MORAD

Watch out, you might be entering a world where you'll see things you never imagined. It was March 2019, and with his second single, "Un cuento", Moradun intentionally launched what ended up becoming a self-fulfilling prophecy. Since then, unimaginable things have happened in Morad's world, a phenomenon that contradicts all the unwritten rules on the path to success in today's music industry. In an age of sophisticated algorithms and invasive marketing campaigns, the triumph of this young talent from Hospitalet de Llobregat is the triumph of truth. Without a record label, without radio airplay, self-managed and organic, Morad has managed to infiltrate the charts and become one of the country's most listened-to artists. Cases like this show that, even if it sometimes feels like a game of cards where the winners are decided in advance, the public still has the power to dictate success: the 100 million views he amassed in 2020 with anthems such as "Motorola", "Normal" or "Yo no voy" seem to have found their ceiling, but in 2021 he once again thwarted all the predictions with gold records for "Cómo están? " and "Cuando ella sale", increasing his monthly listenership to 6.7 million on Spotify, as well as his collaborations with Puerto Rican stars Ozuna and Eladio Carrión, Italians Capo Plaza and Baby Gang, or Frenchmen Lacrim, Rim'K, Naps and Jul. This growing international projection also explains its MDLR Euro Tour, which takes it to conquer 14 European cities in 8 different countries.2022 began by making history thanks to the impact of "Pelele" and his BZRPs session, the two viral hits that made him the first Spanish artist to occupy the top two positions on Spotify Spain for more than a day, although, beyond the numbers, Morad's real value lies in having positioned himself as the relief the Spanish urban scene needed without losing the link with his roots along the way. His footprint isn't really measured on the coin counter, but at street level; sounds in the park, on the metro on the way home from work, in the passing car with the windows down, in high school corridors, with a new single passing on WhatsApp from cell phone to cell phone: a whole generation instantly connected to each of his releases because Morad and his audience share codes and recognize each other as equals. New times like these call for a new kind of star like Morad.