Nono La Grinta, from the Ourcq district of Paris, has quickly established himself as a rising star on the French rap scene. After starting his career with the group NJK in 2020, he decided to strike out on his own, releasing a string of freestyles and singles. It was with his track "75022" in 2022, which went viral on TikTok, that he caught the public's attention.

Renowned for his New York drill-influenced style, Nono La Grinta is known for his deep voice and recognisable gimmicks. Working with producer Yamaica, he released tracks such as "Kim K", which met with similar success on social networks, expanding his audience.

The end of 2023 marked a turning point in the rapper's career, with the release of two projects in quick succession: "75022" and "LA QUOIII? Affirming his determination to make his mark on the French rap industry, Nono La Grinta announced his intention to take on the competition with a resolutely street and hard-hitting style.